Dominating the Programmatic OOH Space
Enhancing Our Reach with Place Exchange
In the competitive landscape of OOH advertising in Canada, staying ahead requires innovation and strategic partnerships. Our recent integration with Place Exchange represents a significant leap in our programmatic OOH capabilities. This partnership allows us to offer more dynamic, targeted, and impactful campaigns across Canada’s top sports venues.
According to the latest Place Exchange trends report, programmatic OOH spending remains robust, particularly in key categories such as Health/Fitness, Personal Finance, Food/Drink, and Home/Garden, which collectively accounted for over 40% of the total spend in the first half of 2024 (click here to see report). By embracing these trends, we ensure that our clients' brands are seen by the right audiences at the right time.
Key Trends in Programmatic OOH Advertising
1. Consistent Spending Across Top Categories
Programmatic OOH advertising continues to thrive across key sectors, with Health/Fitness, Personal Finance, Food/Drink, and Home/Garden leading the way. These categories accounted for over 40% of total programmatic OOH spend in the first half of 2024.
With our robust presence in over 800 Canadian sports venues, we help brands in these sectors maximize their visibility and engagement in the market through our range of advertising solutions, including Rink Boards, Digital Indoor Media, and Wall Signage.
2. Growth in Emerging Categories
Emerging categories such as Automotive, Shopping, Home/Garden, Tech/Computing, and Style/Fashion are rapidly increasing their investment in programmatic OOH. For example, Automotive saw a 160% increase in spend from H2 2023 to H1 2024.
Our full service digital signage systems and static indoor advertising options allow these industries to effectively target their audiences, whether on a national or local level, through our vast network of Canadian sports complexes.
3. Expansion of Programmatic OOH Screens
The U.S. saw a 17% increase in the number of programmatic OOH screens, especially in entertainment, retail, transit, and health locations. This growth mirrors opportunities in the Canadian market, where our extensive network provides brands with access to premium advertising spaces in high-traffic environments.
To support these growing needs, we also offer signage installation and removal services and graphic design services to ensure that your campaigns are not only impactful but also seamlessly executed.
Why Our Programmatic OOH Solutions Stand Out
Nationwide Reach with Local Precision
Our programmatic OOH solutions are designed to reach audiences across Canada, from major cities to local communities. We offer unparalleled access to sports venue advertising, allowing brands to engage with passionate audiences in a focused and impactful way.
Whether you’re aiming for a broad national campaign or targeting specific provinces or cities, our deep understanding of the Canadian market ensures your message resonates. Our printing and installation services guarantee that your advertising materials are professionally produced and installed for maximum impact.
Competitive Pricing with Private Marketplace Deals
The average CPM for programmatic OOH in H1 2024 was $7.16, highlighting the cost-effectiveness of this advertising medium. We go further by offering Private Marketplace deals starting at just $5, giving our clients exceptional value.
Our direct relationships with venue partners mean you benefit from the best rates and highest control over your campaigns, ensuring your advertising dollars are well spent.
Engaging Creative Formats
Creative formats are crucial to the success of OOH advertising. We support the top-performing video and display sizes identified in the Place Exchange report, such as 1920x1080 and 1080x1920 for both static and video ads. These formats ensure your content is delivered with maximum impact, capturing attention in the dynamic environments of Canadian sports venues.
Our high impact advertising solutions are designed to create unforgettable impressions, whether through large-scale wall signage, engaging digital indoor media, or dynamic programmatic OOH ads.
Take Your Brand to the Next Level with Our Programmatic OOH Solutions
Our partnership with Place Exchange equips us with the tools to offer superior programmatic OOH advertising across Canada. Whether you're looking to increase brand recognition or drive sales, our solutions are tailored to deliver results in the competitive Canadian market. From rink boards to static indoor, our comprehensive services ensure your brand dominates the Canadian OOH advertising scene.
Ready to make a lasting impression across Canada’s most exclusive sports venues? Contact us today to learn how our programmatic OOH solutions, combined with our extensive service offerings, can help your brand achieve exceptional results.